What's the point of Empire Avenue?

Okay, so you've connected to Empire Avenue and you want to know, "What's next?"

Empire Avenue is what you make of it... except, perhaps, a donut. It will never be one of those. Err.. *cough* You can use it in any number of different ways:

Have Fun! It is a game after all!

Get your friends involved, the more people that buy you, the higher you will rise. The more people that you buy, the more money you will make on a daily basis! Go on, Invite Your Friends.

A Social Networking Tool

Empire Avenue allows you to connect with people across the entire social web – on Twitter, Facebook, Flickr, YouTube and more. Use our search and our recommendations to find people that you want to invest in and create connections.

A Social Network Scoring Service and makes Social Media Funner

Empire Avenue measures the value of your engagement and network on various Social Networks. These "Network Scores" form a large part of your Share Price. As people buy into what you say and the content you create, your network value and your Share Price will increase, and our handy-dandy breakdowns will help you see where your social media efforts could improve!

Hey, social media is about connecting with people. What better way than to have fun while doing it? Empire Avenue connects your online activity with your real-life world through the magic of game mechanics. As you do stuff online, we pay you and we pay those that invest in you in virtual currency (Eaves). You get the fun of seeing your share price rise and you get to unlock cool and fun achievements that you can show off to your friends.

The possibilities are endless! Do you use Empire Avenue in a different way? Let us know! We want to hear from you.