This document updated: 19/04/2011
Empire Avenue will collect information of three types about you: (1) Personal Information, (2) Web Site Information, and (3) Third Party Information.
The information set out in subparagraphs (2) and (3) above will be gathered by an automated system and will not be available in its original format unless you have given us explicit permission via your Privacy Settings.
Empire Avenue does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register. If you are under 13, please do not attempt to register with Empire Avenue or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete any personal information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at privacy@empireavenue.com
When you use Empire Avenue, certain information you post or share with third parties (e.g., a friend or someone in your network), such as Personal Information, comments, messages, photos, videos, or other information, may be shared with other users in accordance with the Privacy Settings you select. Information regarding your network scores and your Empire Avenue virtual stock price may be shared and searchable through your public profile to services and users outside of Empire Avenue. However, the information available on your Empire Avenue public profile can be controlled, or the profile disabled, in your personal Privacy Settings.
In addition to this, Empire Avenue reserves the right to access, utilize, and reproduce personal information it collects about you, though it will obey any restrictions set up in your Privacy Settings.
We may use your name and contact information to send you notifications regarding changes to our service or new services offered by Empire Avenue that we think you may find valuable.
If you choose to use our invitation service to tell a friend about our site, we will ask you for information needed to send the invitation, such as your friend's email address. We will send your friend an email or instant message in your name inviting him or her to visit the site, and may send up to two reminders to them. Empire Avenue stores this information to send invitations and reminders.
Empire Avenue engages certain trusted third parties to perform functions and provide services including, without limitation, hosting, maintenance, and database storage and management, Empire Avenue will share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.
If the ownership of all or substantially all of the Empire Avenue business, or individual business units owned by Empire Avenue, were to change, your user information may be transferred to the new owner so the service can continue operations. In any such transfer of information, your user information would remain subject to the promises made in any pre-existing Privacy Policy.
The Web Site may contain links to other websites. We are not responsible for the privacy practices of other web sites. We encourage our users to be aware when they leave our site to read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Policy applies solely to information collected by Empire Avenue.
Access and control over your personal information on the Web Site is readily available to you through the profile editing tools. Empire Avenue users may modify or delete any of their profile information at any time by logging into their account. Information will be updated immediately. Individuals who wish to deactivate their Empire Avenue account may do soon the Settings pages. Removed Personal Information may persist in backup copies for a reasonable period of time but will not be generally available to members of Empire Avenue. It may also remain viewable in cached and archived pages or if other users have copied or stored your User Content.
Where you make use of the communication features of the service to share information with other individuals on the Web Site, however, (e.g., sending a personal message to another Web Site user) you generally cannot remove such communications.
Empire Avenue takes appropriate precautions to protect the Information of all of our users. Your account information is located on a secured server behind a firewall. If you have any questions about the security of the Empire Avenue Web Site, please contact us through the Help Centre.
Your use of Empire Avenue, and any disputes arising from it, is subject to this Privacy Policy as well as our Web Site Terms and Conditions of Use and all of its dispute resolution provisions including arbitration, limitation on damages and choice of law. We reserve the right to change our Privacy Policy and our Web Site Terms and Conditions of Use at any time. Non-material changes and clarifications will take effect immediately, and material changes will take effect within 30 days of their posting on this site. If we make changes, we will post them and will indicate at the top of this page the policy's new effective date. If we make material changes to this policy, we will notify you here, by email, or through notice on our home page. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account.
If you have any questions about this Privacy Policy, you may also contact us at privacy@empireavenue.com.
This document updated: 19/04/2011
[1]A cookie is a piece of data stored on the user's computer tied to information about the user. We use session ID cookies to confirm that users are logged in. These cookies terminate once the user closes the browser. By default, we use a persistent cookie that stores your login ID (but not your password) to make it easier for you to login when you come back to Empire Avenue. You can remove or block this cookie using the settings in your browser if you want to disable this convenience feature.
