Our theory goes like this: if you've ever told someone to watch a movie, buy an album or eat at some restaurant, you're using influence. Being the generous people we are, we thought we'd give you a way to measure that influence and stack it up against anyone else. Nothing like a bit of friendly competition among friends, social networks and complete strangers, right?

Like a real stock market, your stock price on Empire Avenue is affected by others buying and selling your shares. But you're also spreading your online influence when you write a blog post, update your Facebook status, post something on Twitter, and so on. The more you do online, the greater your influence and the faster your stock will rise!

Everything on the site happens in Empire Avenue Virtual Currency, which some day might actually have a fancy name. Maybe. When you sell shares you own, or when other people buy shares in you, you'll earn Virtual Currency — and so will your shareholders! You have to give back to the people who helped you rise to the top, right? Use your hard-earned Currency to unlock new site features and build a portfolio of gasp-worthy proportions.

Unlock Achievements by doing things on the site — buying stocks, plugging in your Twitter feed, or even looking at your own profile all day — or plug into our revolutionary advertising platform that actually lets you have a say in the ads you carry. Don't just be a target for marketers. Take control! Show the ads you want to show, see the ads you want to see. And make some money. Real money.